What is your Social Media Strategy?
14/08/2018 Social Media
Freelancers what is your social media strategy? Have you identified your business goals in using Social Media?
Remember one key thing about social media it’s all about your customer…
Set Social Media Objectives
Set specific goals for each Social Media channel
Here are our examples
- Engage (Clicks, Shares, Followers) – have an online communication channels with your ideal customers and complimentary partners
- Generate, marketing lead generation, sales leads track ROI
- Inform – keeping your network up-to-date with latest facts, information and figures
- Develop – increase your brand and service awareness on line
Identify your Ideal Social Media Contacts
- You need to be focused and specific. Connect with people that are interested in what you have to say.
- On LinkedIn for example: you may want to connect with HR Managers, Directors, Training Mangers in the Aerospace Industry in the UK which you can search for.
- On some of the other platforms you will need to win over the person who manages the social media by asking questions that they may pass on or get the answer for you.
Define your courses from the customer’s point of view.
- What does your course do for your ideal customer? (soft skills, update in legislation)
- What problems does your product solve for your customer? (Save Time, improve performance, Increase sales conversion)
- What needs of your customer does your course satisfy? (Increase sales, fill technical skills gap)
- How does your course improve your customer’s life or work? (enables promotion, enables them to hit targets, up skill to enhance production)
Define the ideal customer for the courses you want to promote.
- What is his or her age, education, occupation industry or business?
- What is his or her income or financial situation?
- What is his or her situation today in life or work?
Determine the specific benefits your potential customer is seeking in purchasing your courses or services.
- Of all the benefits you offer, which are the most important to your ideal customer?
- What are the most pressing needs that your product or service satisfies?
- Why should your customer buy from you rather than from someone else?
Determine the location of your exact customer.
- What social media platforms does your customer use
- Where are they located geographically?
- Where does your customer live or work?
- Where is your customer when he or she buys your product or service?
Determine exactly when your ideal customer buys their courses or services.
- What has to happen in the life or work situation of your customer for him to buy your courses? (Job change, promotion, new career)
- What time of year, season, month or week does your customer buy?
Determine your customer’s buying strategy.
- How does your customer buy your product or service? (Online, brochure, social media, website)
- How has your customer bought similar products or services in the past? (Ask them questions and really understand your customer)
- What is your customer’s buying strategy?
- How does your customer go about making a buying decision for courses?
Choose your Social Media Channels
Identify which social media channels you want to focus on – I suggest if you are going to manage the process yourself choose one at a time until you free confident and then add another one.
Here are the most commonly used platforms below
Plan Activity and Campaigns
Taking time to plan your activity and specific campaigns makes sure that the time and money you invest is sensibly used and focused on getting you results you want.
Steps to create your Content Strategy
- Build a Content Creation Framework
- Develop your blog editorial calendar available for download here Blog Editorial Calendar
- Use the power of story telling
- Generate content ideas
- Identify your potential customer’s journey
- Become an Effective Writer
- Plan a Long-term Content Strategy
- Learn to Effectively Promote your Content
- Measure and Analysing your Content
Remember: to carry out a content review to make sure all your content is consistent to brand, message and help you to reach your goals, targets or leads.
Allocate a Budget or your Time
If you have a budget for your social media then now is the time to plan what you are going to do with it. You may decide to hire someone to support you and give you time to sell your services, develop your business, if not then you need to work out just how much time your social media will take you and then you can extrapolate how much your time costs.
Need more information and tips on Social media click here
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