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Are Testimonials important for Freelance Trainers, Assessors and Coaches


18/05/2017 Facebook Twitter LinkedIn Google+ Business Development Blog


Associate Trainers are your skills being undervalued

So, are Testimonials important for Freelance Trainers, Assessors and Coaches

I believe the answer is YES. Testimonials are an extremely important part of the success of your business. They are a great way to build online credibility and expertise, receiving testimonials from customers is a critical way to showcase WHAT you do and HOW you do it!

How do you get testimonial?

No surprise here, you need to ask!

So, next time you have delivered a great training course, coaching session or you have carried out assessments ask your company contact if they would be happy to give you a testimonial.

Asking for a testimonial can be done in a number of ways

  • ask for feedback in discussion at the end of your course with your contact, write it down and ask if ok to use it
  • follow up each course by email and ask for feedback
  • contact via LinkedIn so it appears on your profile
  • a comment on your Facebook page
  • direct them to Google business reviews
  • make a Video
  • issue out feedback forms to learners

How can you use testimonial?

Once you have received a testimonial thank the person for sending it. You should always mention that you want to use the feedback or testimonial for marketing purposes and confirm this is ok.

Now, take every opportunity to show it off!

Use it on the following:

  • Website (relevant course pages or on your testimonials page)
  • LinkedIn profile
  • Blog
  • Direct mail
  • Emails
  • Brochures
  • Press releases
  • Bids or proposals for work
  • Add them to relevant images and use the images in your marketing

Share it with your social networks for example

  • LinkedIn
  • Twitter
  • Facebook
  • Pinterest
  • Instagram

What next

To Do: Contact a client that has hired you more than twice and ask them for a testimonial. (Hiring you repeatedly shows they must Trust, Value what you do)

So, what do you think are Testimonials important for Freelance Trainers, Assessors and Coaches? Please get involved and comment below!

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