16 Email Marketing Tips

13/06/2017 Facebook Twitter LinkedIn Google+ Marketing Blog

16 Email Marketing Tips

As a Freelance Trainer, Assessor or Coach, you will need to send emails to market your courses, services and products whether to individuals or your emailing list. Here is 16 email marketing tips to help our Members.

1.       People engage with People

Make your email personable, readable and engaging and personalise wherever possible

2.       Write a compelling subject heading:

Your subject heading needs to persuade the person to open your email. Make it interesting, short and to the point. This can make or break your email campaign. Find people that send compelling emails and sign up to receive them and analyse their subject lines and learn what works.

3.       Always know your audience:

Be focused as you can’t sell everything to everyone. Segment your database and only send the email to those who would be interested in the course, your service or product.  Keeping your emails relevant increases your chance that it will be opened.

4.       Call to action:

Make the person interested so that they read the whole email. It could be an offer, a way that you can solve their challenges.

5.       Add Links:

In your email use keywords to link to specific pages on your website, social media pages and drive traffic to a form to fill in. Again, make the links bold and underlined so they standout.

6.       Email Length:

With more and more people reading emails on mobile devises make sure your email is short and views well. Some email platforms can check this for you so you can test your email.

7.       Add an Image:

Images can slow down email delivery, opt for adding one or two to make sure that your email is not slow. Test it… send it to another email you control. Quality and relevancy of the images matter, with image overload a poor image can impact your business.

8.       Avoid attachments

Attachments can slow your emails only send once you have built a relationship then you can use a platform like drop box to share large attachments.

9.       Use a Signature

Make sure you add your details clearly if relevant, you can use a branded signature to look professional.

·         Name

·         Company name

·         Phone

·         Email

·         Website

·         Logo

10.   Email Disclaimer

If you are a private or public limited company or a Limited Liability Partnership in the UK, the Companies Act requires all business emails to include the following details in a legible email disclaimer:

·         Your company registration number

·         Your place of registration (e.g. Scotland or England & Wales).

·         Your registered office address.

Did you know? Failure to comply with these requirements puts a company at risk of a fine of up to £1,000

11.   Social media links

Add links to your main social media platforms encourage recipients to share and connect across a number of platforms.

12.   Add an unsubscribe link

Make sure you add this to comply with legislation

13.   Confidential information

Be careful if you share confidential information over email, it is not a private way to do this.

14.   Plan your time

Make sure when you send a large campaign you have the time the day after to reply to responses in a timely manner

15.   Get through

Avoid subject lines that are in all caps, all lower case, and those that include URLs and exclamation points and avoid those spam filters

16.   Maintain a positive Company Image

Your email will represent you and your company, be polite, professional and never rude

For consideration

Emailing is a cost-effective way to reach numbers of potential and existing clients. If you have a list then you can register with an email marketing service and access great templates and use their systems for analysis.

  • MailChimp – offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers
  • Constant Contact – Free trial for your first 60 days
  • AWeber – 30-day free trial

Are you new to blogging?If you have any questions on our 16 Email marketing tips or Email marketing in general then please comment below we will come back to you!